The Garden Club is a rooftop escape in the heart of the Central Business District that believes conscious eating should be an everyday affair.
We were asked to brand The Garden Club as well as to create web and print collateral.
The Garden Club's logo is an outline of a plant that can be found in their indoor thriving garden in the midst of the Business District in Singapore. To give it more swank and character, the logo is designed with brush strokes. We paired the fun-looking peachy colour with an earthy green that shouts wholesome and natural, which aligns with the brand's philosophy when it comes to food.