Pan Animalia is a non-profit organisation that develops and supports conservation projects worldwide focused on protecting the health, welfare and biodiversity of both local and global ecosystems.
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50acd_Pan%20Animalia%201.webp)
We were appointed to create a new brand identity for Pan Animalia.
The identity created for Pan Animalia uses the front view of a common animal snout to communicate the organisation’s focus on wildlife conservation. The rounded logo and friendly shade of blue evoke a positive emotion that will appeal to donors and partners. In order to convey a sense of seriousness, we have used a sans serif typeface that is minimalist and geometric, which also makes it easy to read.
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50acf_Pan%20Animalia%202.webp)
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50acf_Pan%20Animalia%202.webp)
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50acf_Pan%20Animalia%202.webp)
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50acf_Pan%20Animalia%202.webp)
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50b38_PA2%20mobile.webp)
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50ace_Pan%20Animalia%203.webp)
![](https://cdn.prod.website-files.com/65eb410e103aa884f1d501d7/65eb410e103aa884f1d50b36_PA3%20mobile.webp)