Bud Communications is an award-winning strategic communications consultancy working with some of the world’s most dynamic and exciting technology brands to help them thrive.
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We collaborated closely with the team at Bud Communications to create a visual brand identity that would, along with their expertise, establish a strong presence in the tech industry.
The brand identity uses geometry - as seen in the typeface and symbol in order to create a look and feel that is modern and up-to-speed. These are key to portray in a fast-paced industry. The symbol is a geometrical shape formed with the deliberate positioning of the letters. Paired with different shades of blue, it evokes a sense of balance and trust, making the brand look approachable and dependable.
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