Bud Communications is an award-winning strategic communications consultancy working with some of the world’s most dynamic and exciting technology brands to help them thrive.
We collaborated closely with the team at Bud Communications to create a visual brand identity that would, along with their expertise, establish a strong presence in the tech industry.
The brand identity uses geometry - as seen in the typeface and symbol in order to create a look and feel that is modern and up-to-speed. These are key to portray in a fast-paced industry. The symbol is a geometrical shape formed with the deliberate positioning of the letters. Paired with different shades of blue, it evokes a sense of balance and trust, making the brand look approachable and dependable.