Castian Global is a specialist impact consultancy that offers legal and commercial support to socially conscious and sustainable organisations of all sizes across a variety of sectors and countries.
Running the business for almost five years, no one knows Castian Global the way Cash van Halder does. As a representative of her own brand, Cash is constantly reevaluating the way it’s being presented. People evolve along with the world, and brands evolve along with people. Since the last reinvigoration of Castian Global’s visual identity, Cash now has new inspirations that are motivated by shifts in her brand positioning. Once again, we were elated and honoured to be working with Castian Global, and being entrusted with Cash’s new ideas.
Consulting services are multi-faceted and the challenge is always to explain each offering in a precise way without inundating the reader. This time around, our priority was to present information concisely - straight to the point and easy to digest. By consolidating sections, we simplified the site map and created an experience where the user is presented with a broad idea but also given a choice to find out more in detail.
In recent years, Castian Global has found its focus in the areas of serving and lending its support to socially conscious and sustainable organisations. With that, a slight change in the brand’s tone of voice is necessary in appealing to its target audience. The Castian Global colours are now brighter and cleaner with a hint of optimism - professional yet expressive. The new graphic created out of the symbol creates movement and further establishes the brand’s presence when applied.
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