Rockett is a Singapore-based interior design company, dedicated to delivering unique concept-driven spaces and experiences that delight. Beyond looks and aesthetics, they believe that behind every space is a beating heart; a story; a history. Every detail, accent, hidden surprise or emotional curiousity create a sense of place, purpose and connection. "We want to create concepts with our hearts and make real connections," said Geila Daughtrey, Co-Founder & Creative Director.
Just like spaces, every brand has a story. Rockett's original logo was made eight years ago at the very beginning of the business. Within eight years of this journey, the brand now has a name for itself with distinct characteristics that makes Rockett truly unique. Geila came to Aquí Design with the intention of translating Rockett's personality - approachable and personable - in its brand identity, an opportunity to gain brand awareness and recognition. As a design studio who focuses on being what client's need them to be, Geila wanted Rockett's brand identity to be versatile.
The logo is made with a humanist sans-serif typeface that has a stroke contrast - an expanding and contracting of the strokes almost like a handwriting which creates an organic, classy and contemporary look and feel. A period is then added to give it more strength and edge. The typeface's personality is then balanced out by a neutral and cool shade of silver that exudes elegance and grace. The versatility of this metallic colour creates room for ample ways of brand application without stealing the show.
“It was so easy to work with Maria and the entire Aqui Design team. We interviewed a few competitors prior to deciding on Aqui, however in the end felt that they took the time to understand our business, values and priorities. I truly felt that they were invested in our success. I strongly recommend Maria and the Aqui Design team!”
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