Three Shows, One Signal
In 2026, Soaak Technologies launched a podcast studio from scratch, with three shows going live at once under a single umbrella channel. The brief was layered: each show needed its own personality, audience, and emotional register, while still feeling unmistakably part of the Soaak family. We came in to design the system that would hold it all together, and the touchpoints that would carry it out into the world.
One Channel, Three Worlds
A studio with three shows is a small ecosystem, and the design challenge was balance. We approached the identity as a family system where every show could feel distinct in voice and tone while sharing a quiet visual lineage back to Soaak. The Frequency Effect leaned into deep teal and fluid wave forms with a bold sans-serif. The Science of Sound borrowed from the visual logic of the periodic table for a rigorous, laboratory feel. Sound Living with Madi was built around blurred lifestyle photography and a gold serif title, warm, editorial, and human.
A System That Travels
Once the three identities were in place, we extended the system into the everyday surfaces the Soaak team would actually be working in. We designed thumbnail templates, channel and show covers, and a suite of newsletter templates built around a clear grid system. Everything was built for scalability, so the Soaak team could keep producing on their own, with the visual system doing the quiet work of holding it all together.
A Home for the Studio
To round out the launch, we designed and built the studio's website in Webflow. The site introduces the channel, hosts the three shows, and feels like a natural extension of the brand world built around them. The same family logic carries through: a unified visual frame that lets each show's personality come forward on its own page, handed off ready for Soaak to keep growing into.
