Rica London is a luxury fashion label based in Singapore. Bound by a shared philosophy to make exquisite pieces that can be passed down the generations, Frederica works hand in hand with her sister and acclaimed fashion illustrator Poppy Waddilove to create designs that capture the grandeur of life.

We had the pleasure of designing the brand identity of Rica London, one that exudes modern elegance and effortless sophistication.

Rica London’s wordmark logo brings out the brand’s eclectic personality - a unique balance of vigour and class. The boldness of the customized typeface communicates the individuality of the brand - packed with character; full of life.