IDS is a skincare line made to deliver highly visible results that surpass those achieved by most prescription products, without the side effects they often cause. Their products address bare face beauty, brightening, acne treatment and anti aging.
The graphic solution developed for this project was to apply a new colour palette aligned to a more traditional yet mature feminine style along with introducing a new set of icons to bring a stronger graphic language than previously present. The pastel based colours connects to the brand's main target audience, diverting from the white more common clinical approach.
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