Improving the branding of TWISTED THINKING
Twisted Thinking is a Singapore based consulting company founded in 2010. Operating across Asia and around the world, they have helped organisations such as ANZ Bank, Standard Chartered Bank, Singapore Post, Cold Storage Group and Formica.
We updated the brand identity, bringing a cleaner and united feel. Colours of the brand were slightly elevated to a brighter blue to create a more electric feel. We implemented the use of gradients from the darkest brand blue to the brand green. This was used to create a way to connect the colours and graphics in a more unified design language.
Upgrade the brand identity online, bringing it to convey a better flow and graphic language.