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Twisted Thinking

 

Improving the branding of TWISTED THINKING

THE CLIENT

Twisted Thinking is a Singapore based consulting company founded in 2010. Operating across Asia and around the world, they have helped organisations such as ANZ Bank, Standard Chartered Bank, Singapore Post, Cold Storage Group and Formica.

THE SOLUTION

We updated the brand identity, bringing a cleaner and united feel. Colours of the brand were slightly elevated to a brighter blue to create a more electric feel. We implemented the use of gradients from the darkest brand blue to the brand green. This was used to create a way to connect the colours and graphics in a more unified design language.

 

THE OBJECTIVE

Upgrade the brand identity online, bringing it to convey a better flow and graphic language.

KEYWORDS

Website Design/Iconography

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