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IDS

 

InnovatiVE dermatological solutions

 

THE CLIENT

IDS is a skincare line made to deliver highly visible results that surpass those achieved by most prescription products, without the side effects they often cause. Their products address bare face beauty, brightening, acne treatment and anti aging.


THE SOLUTION

The graphic solution developed for this project was to apply a new colour palette aligned to a more traditional yet mature feminine style along with introducing a new set of icons to bring a stronger graphic language than previously present. The pastel based colours connects to the brand's main target audience, diverting from the white more common clinical approach. 

 

THE OBJECTIVE

Create a more feminine look with new banner designs and colour application for the IDS website.

KEYWORDS

Website Design/Iconography


 

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