VISUALISING PROGRAMATIC ADVERTISING
Dataxu is a software company, based in Boston that produces cloud-based software for marketing professionals and founded the OpenRTB consortium.
Aquí was tasked to create Infographics along with a White Paper design for the market research done by Dataxu.
As there are four different markets mentioned in the White Paper, we classified them with bright and engaging colours to bring the key points to life. The icons were bespoke and made specifically for the Infographic text.
Infographic Design/White Paper Design/Iconography